Brand & Experience Design Studio
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Wright Hassall

 

WRIGHT HASSALL

A comprehensive and informative website
Keeping was engaged to work alongside one of our closest development partners, Carbon6Digital, to design a new website for the Leamington Spa based solicitors firm Wright Hassall.

Project Deliverables
Website Design

 
 
 
 
 
 
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The Brief
Wright Hassall fell into a bracket where they were not standing out from their competitors. Their goal was to move away from a corporate and daunting business sector to an approachable and less corporate feel.

To achieve this, we ran various workshops with the client and development team to create a website that challenged the norm, much like Wright Hassall pride themselves in doing for their clients.

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Our Approach
With key methods of ongoing collaboration in place, we worked through numerous iterations of content flow and user journeys, before producing a final set of wireframes.

The wireframes then acted as the guidelines for the concept designs that followed, with fresh gradients and vibrant accent colours introducing a personal feel which complimented their existing brand.

 
 
 
 
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Prioritising content
As with most websites in Wright Hassall’s industry, the volume of information that it is necessary to provide a user with is a key challenge.

It is important that the website offers a simple user journey, with digestible content, without reducing the relevance.

We produced designs which prioritised key content, and made further information easily accessible through familiar tools and interactions, such as tables of contents.

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