STODGE PODGE
The Wild North
One of the staple events in the digital and creative calendar, Stodge is the Podge of the North. An invite only event for like-minded individuals, it’s considered a privilege to be given the opportunity to design the event.
Project Deliverables
Website Design
Brand Identity Design
Event Planning
Print Collateral
Illustration
Animation & Motion
The Concept
For 2019, Stodge Podge is turning Western (or, Northern). We wanted to play on the north south divide, whilst nodding to the industry’s ego. Our idea was to make the run up look as clean as a movie trailer, and the event itself as false at the movie’s set.
From the idea to the stage
Bringing the event to life with an impactful modern twist for digital and print application. We sought to create a filmset of moments – through body language, expressions and quotations.
It was important that the visuals spoke for themselves, and that the tone of voice retained an element of humour.
The Result
The event came to life with the vibrant reds and contrasting blacks, whilst bold typographic elements were used across varying applications for maximised impact.
We broke the traditional look and feel of old westerns’ and gave Stodge its own niche; creating numerous textures, patterns and illustrations to support the creative.
