Ideas need time to develop
And a platform to be interrogated
Web design is one of the most saturated offerings in digital, and yet, it is often not implemented correctly.
Keeping takes our strategic approach to understanding exactly what a website’s key objectives are, and connecting these with the needs of target audiences.
YOUR REQUIREMENT
Web design can range from a single splash page or brochure website, through eCommerce, to a large corporate index of knowledge or 3D experience.
At each of these levels different considerations need to be made, but a fundamental understanding of the end user is always key.
WHAT DRIVES SUCCESS?
A website drives success by guiding a user through a clear and engaging journey.
The user journey is established by creating an intelligent architecture of information, which Keeping works closely with our clients to outline logical and efficient user flows that guides a user through valuable information.
The process
Keeping’s process is heavily centred around strategic workshops to understand clear project objectives. We lead with questions, and invest time into the immersion of our clients brand goals..
Starting with content structure and wireframes, we explore how priority content can be best presented and what micro interactions could be implemented to enhance the user experience.