Brand & Experience Design Studio

SKATE Illustration & Animation

 

SKATE

Eat. Drink. Skate. Glide
SKATE has grown over the past few years to become one of the most popular Christmas attractions in the South and, with big plans for 2018, Keeping was asked to create an original illustration style and animation for their marketing collateral.



Project Deliverables
Illustration
Animation & Motion

 
Tree.gif
 

The aim
THAT Group tasked Keeping with producing a unique illustration and animation style that would effectively portray the atmosphere of the large pop up ice rinks they organise throughout the UK over the Christmas period. If done correctly, we would also be able to use the created assets and style to produce further digital and print marketing collateral.

 
 
 
Skate Video Loop
 
 
GIF.gif
 
 
Skate-DESKTOP.jpg

The solution
Through various iterations and detailed exploration, we found a direction that delivered the right colour palette and illustration style for THAT Group’s design team to be able to deliver their experience and have it enhanced by an atmospheric animation which accurately portrayed – and enhanced – the brand experience.