LITTTLE FREDDIE

Children deserve better
Little Freddie’s purpose is to give the next generation the best start in life, from the quality of their food to the future of our planet. The brand required a refreshed digital platform on which they could build this reputation.

Project Deliverables
Consultancy
Website Design

A refreshed look

Whilst seeking not to produce any radical changes to the existing brand - due to a large foothold already being established in international markets - Keeping looked to find key areas of improvement, to create an overall more impactful user experience.

Totally responsive

With statistics showing that Little Freddie’s users were evenly spread across different screen sizes and devices, Keeping used further research to understand what priorities those different user groups had and to produce designs that facilitated a seamless journey to conversion.

The result

Keeping established an evolved look for Little Freddie, that captured a new level of depth through doctored photography and furthered use of digital colours.

Prototype designs were provided for layouts across Desktop, Tablet and Mobile.