Your Visual identity, Tone of voice,
personality and suite of assets
A brand is far more than a logo, it’s the perception of your company in every form – a living identity.
As a design and strategy studio, Keeping seeks to gain a clear understanding of our client’s purpose, values and target audience to deliver a brand that drives valuable engagement.
What makes a successful brand?
Keeping understands that a successful brand is timeless in its design, enabling it to adapt to trends whilst maintaining a clear and engaging identity.
We create brands that appreciate their market and understand the competition – positioning the brand carefully within the clear picture we create through in-depth market research and analysis.
“They are equal parts creative as they are strategic and we would highly recommend them to deliver any scale of project.”
Visual Identity
When designing the visual identity of a brand, Keeping will host a Brand Workshop with a clear agenda. The output is visually presented back, and subsequently guides the creation of the initial logo concepts.
These raw concepts — which could be type-led, very graphical, or anywhere in between — are based on our output from the previous phase and are developed in collaboration with you.
Don’t use colour
Initially, we find that colour distracts from the form of the logo, so we remove it from our early concepts. Instead, we often choose to explore movement.
The movement we present illustrates how the brand could begin to live in a more kinetic environment. Brands that move encourage far greater engagement from audiences.
“Very impressed with the quality of work, turnaround time and professionalism. Highly recommended.”
More than just visual
A true brand identity blurs the lines between visuals and all other forms of communication.
For a brand to truly resonate with an audience, it must speak with the appropriate Tone of Voice and be empathetic to the audience member’s state of mind.
We create languages of design that our clients can implement with ease with the assistance of clear Brand Guidelines.
Free Brand Audit
If you are interested in finding out more about the potential opportunities that exist within your brand, we would be happy to conduct a free Brand Audit.
