savvy navvy
animation

The savvy navvy message
After a successful capital raise, savvy navvy was ready to reach new markets and onboard new customers. To support their marketing activities, Keeping worked closely with them to create a new animated video.

Project Deliverables
Illustration
Animation
Script Writing
Direction

An elevated style

Having worked with savvy navvy to create their refreshed brand identity, we had already established a simple style to communicate their app’s features.

To elevate this style into an animation, we developed our sketched storyboards into stills of the final look.

A multi-purpose video

From the outset, we used the storyboards to establish how the video could be cut into smaller components.

The script was written so that we could ask the artists to record us different soundbites for an array of video lengths, and we got two recording artists to produce the required content.

From this, a selection of over 10 exports were delivered — enabling A-B testing across platforms and use cases.