Ensuring visual consistency
guarantees Brand recognition
Brand Guidelines are often an under appreciated asset, and left until “later”. They offer the means to ensure visual consistency, and a way to make sure your team designs within the same framework.
The value of a framework
It need not be a complicated document, but exist it must.
A brand guideline document is the difference between having an identity and having a logo. A brand identity is much more than a suite of assets, and relies on consistent use to develop a “language” of design.
A living document
A Brand Guideline document should live and adapt as your brand continues to evolve. Leaving it too long between updates is a way of guaranteeing a large variance in the look and feel of your output.
If you haven’t considered it already, retaining a design studio to keep the guidelines updated as new finishes are added to your suites of documents and marketing collateral, is a way of ensuring you are never left with an expensive gap to fill.
The simpler, the better
The easier it is for people to digest and execute the rules, the more effective your Brand Guideline document will be at achieving its objective of unifying your creative output.
If you’d like to find out more about creating an interactive Brand Guideline document, with easily downloaded assets, just ask.
