Bournemouth Tourist Map

Coastal villages
When we were approached by the Bournemouth Coastal BID to design and produce the new Bournemouth map, one of the key objectives had to be to bring the town to life in a new, vibrant way - so it would stand out on the shelves and be picked up by visitors looking for guidance on what to do in the local area.

Project Deliverables
Brand Strategy
Content Strategy
Brand Identity Design
Illustration
Packaging Design

The Solution
Keeping took the Bournemouth brand and evolved the look and feel to work with a modern and alternative illustration style, which would work with a new selection of colours whilst allowing the coastal villages to develop their own identities.