Dorset Business Mentors
A new platform to support entrepreneurs
Dorset Business Mentors (formally known as DORMEN) is a long established agency for support in the South. Their name was well known, but their brand was outdated. Keeping was engaged to elevate their presence and move the organisation forwards.
Project Deliverables
Brand Identity
Website Design
Print Design
Consultancy
“I approached Keeping looking for an agency who could demonstrate evidence of successful and varied branding projects [...] We found all this and more with Keeping, and could not recommend them more.”
The concept
It was important to engage a wide range of stakeholders in the design process for the Dorset Business Mentors rebrand. Not only did they have a unique understanding of their position, but they held the opinions of numerous further individuals that would dramatically steer the creative direction for the project.
The resulting logo focusses on the idea of support, and Dorset Business Mentor’s assurance that entrepreneurs need not be alone. Its form allows for use across both large and small formats.
The brand in use
Having established the new look and feel for the renamed “Dorset Business Mentors”, the brand was put straight to use.
Working closely with the Dorset Business Mentors team, Keeping designed and built a new website to communicate their services; and progressed beyond this to design a new set of stationery, a brochure, and animated video idents.
Success
Success for the project had been defined as an increase in enquiries. Within 3 months of the launch, the year’s targets had been exceeded.
The creation of on-brand illustrations, to help communicate more detailed messaging, and the addition of more vibrant colour splashes, both contributed to the suite of assets more effectively speaking to potential mentees.
