MASLOW CAPITAL

Real Estate Development Finance
Based in Mayfair, London, Maslow Capital offer financial services to the real estate sector; combining two areas of expertise that Keeping boasts a large amount of experience in.

Project Deliverables
Print Collateral
Web Collateral
Creative Campaign

Unification of assets
Maslow Capital had been through a variety of dispersed design updates over the previous couple of years. A key objective of Keeping’s approach was to unify the look and feel, whilst continuing to drive it forwards. Thus creating a feeling of “fresh familiarity”.

The campaign
The resulting campaign took over key industry websites and publications, and the line “Uncap your ambition” was subsequently implemented across a range of print materials.

The new look and feel was also adopted more widely, and led to a revisal of the companies Brand Guidelines.