HARVEST
Your Key Ingredient
Harvest is your leading supplier of quality ambient, fresh, frozen and chilled produce, as well as a comprehensive range of nonfood items. We worked closely with Harvest to refresh their existing brand, redefine their brand guidelines and create printed material for their loyal customers.
Project Deliverables
Brand Identity
Consultancy
Print Design
Logo Refresh
The letter H has been widened, balancing the typography. The original grain also wasn’t centrally aligned to the logo, which played with the eye.
We have adjusted the type to create more harmony between the two components and have completely reworked the styling of the grain to give it a more modern look and feel.
The harsh drop shadows have been removed, and more symmetry has been introduced between the shapes as well as further breathing space between the letters, for greater legibility.
Butchery Brochure
Harvest required a Butchery Brochure to help customers order their latest line of products. The brochure’s primary purpose was to clearly communicate detailed information regarding season dates, types of meats, product codes, and how to order.
After developing the brand guidelines for the refreshed Harvest visual identity, the brochure was the first opportunity to put them to the test.
Products are given the spotlight they deserve, with each page designed to make strong use of impactful photography, bold colour and clean typography.
