Noughty
Wine without the guilt
Noughty is a B-Corp certified brand of alcohol-free, organic and vegan wines. They approached Keeping to design and develop a new website that demonstrates a sense of luxury, informs the user of their story and, most importantly, streamlines the buying process for international sales.
Project Deliverables
Website Design
The Brief
The previous website had been built on a platform that utilised many plugins that caused a number of problems with speed, reliability and usability. Moving all third party functionality to a platform where most could be achieved natively via the chosen CMS was was a key target with the new site.
Noughty sells their wines internationally through many distributors and stockists. The capability to add geo-specific content, especially at the point of sale, meant establishing a way for non-UK users to access the appropriate local reseller. This was achieved through a split eCommerce solution, which ensured all 'Buy now' buttons directed the user to their appropriate reseller.
Noughty sells their wines internationally through many distributors and stockists. The capability to add geo-specific content, especially at the point of sale, meant establishing a way for non-UK users to access the appropriate local reseller. This was achieved through a split eCommerce solution, which ensured all 'Buy now' buttons directed the user to their appropriate reseller.
In the UK, this was Noughty's own eCommerce solution. Whereas, for international buyers, the site allows users to immediately access the available stockists to make a direct purchase. This approach works in harmony with how Noughty operates internationally.
At present, two specific wines are sold by Noughty - Chardonnay and Rosé. We focused on this simple choice by showcasing each of the bottles early in the user's journey. With both options, users can purchase single bottles, cases or a subscription service.
Beautiful photography and video acts as a backdrop for much of the website, bleeding into the colour palette of the brand which uses deep and rich greens and greys with a contrast of cream and gold highlights. The palette and imagery marry to create a cohesive viewing experience, which allows Noughty's story, origins and mission, to speak for itself.
What was achieved?
Beautiful photography and video acts as a backdrop for much of the website, bleeding into the colour palette of the brand which uses deep and rich greens and greys with a contrast of cream and gold highlights. The palette and imagery marry to create a cohesive viewing experience, which allows Noughty's story, origins and mission, to speak for itself.
