Savvy Navvy
Navigating the rebrand
savvy navvy is a new age maritime navigation app, that combines data from multiple sources and makes them accessible via one simple user interface.
Project Deliverables
Brand Identity
Illustration
Animation
Brand Guidelines
“I’m extremely happy with our new visual identity. It embodies the character we always hoped people would see when they engaged with us, and harmonises perfectly with the vision for our product. Crucially, it gives us the foundations to enhance the many new features we plan on launching.”
Modernisation
When Keeping began working with savvy navvy, the existing branding had served its purpose and was in need of some modernisation - to lay stronger foundations for the necessary marketing work that would follow.
After recently completing a successful capital raise, it was the perfect opportunity for savvy navvy to illustrate to their existing customers that it’s only just the beginning.
Versatility & Familiarity
When designing the new version of the savvy navvy icon and logo, its diverse range of use cases had to be deeply considered.
A new approach to the familiar boat compass, and a fresh colour palette, enables the logo to be legible and familiar no matter the size or positioning.
Furthered application
Some immediate requirements were met with the new logo, including a branded jacket and animated illustrations that showed off some of the key features of the savvy navvy app.
The website saw a minor uplift, through the simple transition to savvy navvy’s new colour palette, and the app now stands sharply out amongst competitors on the app stores.
The digital guidelines created by Keeping make use of simple filtering to make finding the perfect logo file easier than ever, and the rules established through the assets that were designed are now simply communicated.
“The new illustration style Keeping developed for us as a part of this visual identity shift, combined with the digital guidelines, has given us ultimate flexibility and are brilliant additions to help us with our communications.”
