Research | Keeping

Research

Research leads, creativity follows

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We take an analytical approach to all of our projects; deeply analysing the brands that we work with to understand both the company and the audience alike – outlining key objectives for the creative that will follow.

Finding the problem

Finding a solution is at the core of a design project, and good research outlines the problem. We work with you to immerse ourselves in, and connect with, your target audience to establish the challenges we need to overcome and the strengths that we have to our disposal.

Unbiased design

Research removes personal preference from the solution and allows us to take a more strategic approach to the delivery of our creative. The valuable insights we gain into your market and audience leads the way to impactful creative.

Full exposure

First, we look to understand how you see the problem. We do this through various channels including employee insight, focus groups, online and offline surveys.

In order to accurately assess this data, we also utilise external sources such as brand tracking, desk research and competitor analysis to increase our pool of knowledge.

Interested in our research?

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We love getting involved in conversations as early as possible to see your project take shape. If you’re thinking about engaging a studio for an upcoming project, or simply want to understand more about how we go about our work, let’s have a conversation.