Designing for packaging requires a heavy consideration of many fundamental design principles, including space, dominance and unity.
We design materials that communicate with your target audience. We do this by immersing ourselves in your brand, and taking an insight-led approach to our design work.
A striking presence
Packaging design requires a unique understanding of your brand, its values, and your audience.
Keeping seeks to gain this understanding by working closely with our clients, and by immersing ourselves in to the culture of their audiences to ensure the designs’ interpretation is heavily considered.
Successful packaging design
We strategically implement images, illustration and content to achieve a successful balance between aesthetic and purpose; putting the product central to the design’s function.
Strong, intelligent packaging design increases product and brand engagement, and forms a large part of your businesses narrative. The aim is to build a relationship between the brand and the customer.
What to consider
When designing for packaging, there is more than just the design to consider, we must also ensure that the format and finish align with the ultimate purpose of the product and its “shelf life”.
The implications of getting this right are significant for the economical and environmental success of the product, as well as the subsequent growth of the brand. Analysing the customer at the beginning helps to align our creative with the businesses objectives.
Interested in packaging design?
We love getting involved in conversations as early as possible to see your project take shape. If you’re thinking about engaging a studio for an upcoming project, or simply want to understand more about how we go about our work, let’s have a conversation.