Exploring the abstract
We have evolved ICMP as a brand, morphing it into various personalities and backgrounds. We needed a solution that portrayed the artists’ freedom to explore music, be experimental and find inspiration in their courses.
The new direction adds a dimension to video and photography, distorting colour channels and warping the content.
A dynamic personality
We created three scripts to run over ICMP’s application, be it video, photography or typography. Our approach was clear. ICMP is a playful and diverse brand and we wanted to voice this through movement and the abstract within the visual direction.