Cawdor Estate

A hidden gem

Cawdor Estate isn’t like anywhere you’ve been before. Be prepared to redefine relaxation, embrace your sense of adventure and admire scenes you thought only existed in paintings.

Photography, Copy, Direction, Marketing Strategy, Web Design & Build

The Aim

Keeping was engaged to overhaul Cawdor Estate’s approach to digital – with a key goal to significantly increase bookings throughout the year.

As a part of creating a new vision for the estate, and accelerate them into their desired future, preconceptions had to be challenged and the entire visual representation of the estate needed to be reviewed.

The Aim

Keeping was engaged to overhaul Cawdor Estate’s approach to digital – with a key goal to significantly increase bookings throughout the year.

As a part of creating a new vision for the estate, and accelerate them into their desired future, preconceptions had to be challenged and the entire visual representation of the estate needed to be reviewed.

Our Journey

Keeping travelled to Scotland and stayed on the estate over three days, treated as guests. Over that period of time, we were lucky enough to meet many of the people that contribute to the magic that guests experience when staying in Cawdor’s selection of luxury cottages.

Our Journey

Keeping travelled to Scotland and stayed on the estate over three days, treated as guests. Over that period of time, we were lucky enough to meet many of the people that contribute to the magic that guests experience when staying in Cawdor’s selection of luxury cottages.

The Estate

With our chosen photographer, Loic, we captured the essence of the beauty that the estate boasts – ensuring a clear vision of the website was kept in mind.

The estate consists of 3,000 acres of arable land, and a guided tour ensured we captured the experiences that guests seek when they travel to Cawdor.

The Estate

With our chosen photographer, Loic, we captured the essence of the beauty that the estate boasts – ensuring a clear vision of the website was kept in mind.

The estate consists of 3,000 acres of arable land, and a guided tour ensured we captured the experiences that guests seek when they travel to Cawdor.

The Solution

A digital experience that was guided heavily by the beauty of the estate, and the imagery that we were able to capture whilst there, aims to illustrate the essence of the estates natural charm, the warmth of the cottages, and the escapism that busy city-goers can access in just a couple of hours of travel from London.

The Solution

A digital experience that was guided heavily by the beauty of the estate, and the imagery that we were able to capture whilst there, aims to illustrate the essence of the estates natural charm, the warmth of the cottages, and the escapism that busy city-goers can access in just a couple of hours of travel from London.